Cookies policy

Since 26 May 2011, there is a legal requirement that cookies on websites can only be used with your specific consent. Museum of London and its partners have a solution to obtain your consent without compromising your enjoyment of the site.

We have created this page to explain our cookies policy.

This statement applies only to the Great Fire of London website. It does not cover any external sites that we may link to, so you should always be aware of this if you move to another site and be sure to read the privacy statement on that site.

1. What is a cookie?
A cookie is a small data file that is created by web browsers and stored on your computer or mobile device. This data file stores the information you provide us with and in doing so enables us to ‘remember’ you on repeat visits, effectively letting you move around the site without having to keep reintroducing yourself.
Most browsers accept cookies automatically, and if your browser’s preferences allow it, each website or third party service provider is able to send a cookie to your browser. However, to protect your privacy, your browser only allows these websites or third party service providers to access cookies already sent to you, not the cookies sent to you by other sites or other third party service providers.

Cookies record information about your online preferences, which are then used to tailor our website to your individual preferences, such as the look and feel of the site. You can set your devices to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at any time. However, if you choose the third option, please bear in mind that you may not be able to take full advantage of all of the features on our site. Each browser is different, so check the “Help” menu of your browser to find out how to change your cookie preferences. See section 4 for further information on controlling and deleting cookies.

2. How does the Great Fire of London website use cookies?
This site does not use cookies to collect personally identifiable information about you as a user of the site.
The Museum of London uses Google Analytics, a web analytics service. Google Analytics sets cookies in order to help us understand, evaluate and optimise the use of this website.

Some anonymous log-file information is also collected automatically when you visit the site:

your IP (Internet Protocol) address;
your browser and operating system;
the date and time of your visit;
the pages you request;
This information is used to analyse overall patterns of web site use.

Third Party Cookies on website pages
Please note that during your visits to the Museum of London websites you may notice some cookies that are not related to us. When you visit a page with content embedded from, for example, YouTube, you may be presented with cookies from these websites. The Museum of London and its partners do not control the dissemination of these cookies.

You should check the third party websites for more information about these.

This website does have links to websites owned and operated by third parties. However, we are not responsible for their privacy policies, including cookies, and we advise you to review them.

Google Analytics
This website uses Google Analytics, a web analytics service. Google Analytics sets cookies in order to help us understand, evaluate and optimise the use of Museum of London websites.

3. Cookies used on Museum of London websites
Below is a list of the cookies set by the Museum of London websites, and what each is used for.

Google Analytics:


These are the Google Analytics cookies which are used to collect information about how visitors use our site. We use the information to compile reports to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and what pages they have visited.

Please be aware that disabling or restricting cookies on this website may affect your experience of the site where the functionality is controlled by the use of cookies.

4. How to control and delete cookies
The Museum of London and its partners do not use cookies to collect information that can personally identify you. However, if you wish to restrict or block the cookies which are set by us on our website, or indeed any other website, you can do this through your browser settings.

If you wish to decline cookies, please select the browser you are using from the list below and follow the instructions to prevent cookies being served to you during your visit.

Internet Explorer
iPhone/iPad Safari
Alternatively, you may wish to visit the external website, which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies

For information on how to do this on your mobile phone browser, you will need to refer to your handset manual.